Hi, I'm a designer based in beautiful Dallas.

I help businesses obtain brand advantage by designing products with the best possible digital experience. You can checkout some of my work.

UI Design

Revamped brand strategy, visual identity, style guide, and digital assets to enhance market presence.

› Research
› Visual Identity
› UI
› Brand Style

UX Design

Designed a secure, user-friendly investing platform for both novice and experienced investors.

› Market Research
› Prototype
› UI/UX
› Usability Testing

Visual Design

Integrated aesthetics and functionality to improve user experience and achieve business goals.

› Research
› Wireframe
› Visual Design
› Usability Testing

about.

Let's get to know each other.

I'm Erika Rubio, a visual designer currently based in Texas, my multidisciplinary skills integrate with creative knowledge, technicality and business.

I blend communications and design to craft digital solutions that resonate with people. My passion for digital marketing, design, and human connection inspired me to pursue an Associates in Graphic Design and further my education with a professional certification in Mobile Applicaton and Design Development from the Southern Methodist University.

My journey started in college, where I earned a BA in Communications. During this time, I discovered a profound passion for design history and typography. I became captivated by the influential role of design in shaping our world, impacting culture in ways that extend well beyond aesthetics.

I’m always looking for ways to bring real value as a designer. Whether it's getting into strategy, improving my writing, doing research, testing out ideas, or exploring content design, I’m always focused on growing and evolving. I genuinely love and enjoy every part of the design process.

At the end of the day, my goal is to create meaningful experiences that not only meet user needs but also push the boundaries of design in impactful ways.

View previous work projects.👀

Brands I've worked with.