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Erika Rubio , designer
Erika Avatar

Hi, I'm a designer
based in beautiful Dallas.

Creative Professional. Problem Solver. Innovator.

Let's Work Together

About Me

I'm Erika, a visual designer who believes every pixel should serve a purpose and every interaction should feel effortless. With over 8 years of industry experience, I specialize in creating meaningful digital experiences that bridge aesthetics, functionality, and business goals. My multidisciplinary approach integrates creative vision with technical expertise and strategic thinking, allowing me to craft solutions that truly resonate with people.

I hold a BA in Communications Studies and an Associate's Degree in Graphic Design, complemented by professional certifications in Mobile Application Development and User Experience Design from Southern Methodist University (SMU). Throughout my career, I've partnered with diverse clients across tech, finance, healthcare, and e-commerce sectors—tackling everything from complete brand overhauls to nuanced UI refinements.

My design philosophy is rooted in curiosity, empathy, and challenging the status quo. What drives me is the transformative power of design: how it shapes culture, influences behavior, and creates genuine human connection. Whether I'm developing strategy, conducting user research, refining typography, or exploring content design, I approach every project with enthusiasm and meticulous attention to detail—always focused on delivering real value through thoughtful, purposeful design.

When I'm not solving design problems or exploring new ways to improve user experiences, you'll find me at local coffee shops, sketching in my notebook, or getting lost in a good podcast. Let's create something amazing together—because the best work happens when passion meets purpose.

"Design is as much a matter of finding problems as it is solving them.”

Bryan Lawson

What I Do

Brand Identity

Brand Identity

Creating memorable visual identities that capture your brand's essence and connect with your target audience on an emotional level.

Brand Identity

Web Design

Designing beautiful, responsive websites that provide exceptional user experiences and convert visitors into customers.

Brand Identity

UI/UX Design

Crafting intuitive interfaces that make complex tasks simple and keep users engaged with your digital products.

Brand Identity

Conceptual Design

Structuring ideas and design concepts for effective problem-solving digital outcomes.

Brand Identity

Consulting

Providing strategic guidance on digital initiatives, helping you make informed decisions that drive business growth.

Brand Identity

Maintenance

Offering ongoing support and updates to ensure your digital presence remains fresh, secure, and effective.

Trusted By

Selected Work

Click any project to view the full case study

Prototyping behavioral breakthroughs View Project →

Prototyping behavioral breakthroughs

Evidence-based exploration of habit formation that evolved into a complete mobile ecosystem—from foundational research through pixel-perfect execution.

Transforming patient journeys View Project →

Transforming patient journeys

Systematic exploration of how HIPAA-compliant design can enhance rather than hinder user experience, culminating in comprehensive UI frameworks for healthcare applications.

Modernizing security narrative View Project →

Modernizing security narrative

Strategic rebranding that flows from visual identity through a digital plaftform making surveillance technology feel intuitive and essential.

Streamlining product discovery View Project →

Streamlining product discovery

Building intuitive interfaces that anticipate industry needs and bridge digital-to-print experiences.

From craft to commerce View Project →

From craft to commerce

Translating the soul of handcrafted soap packaging into a web experience that honors traditional craftsmanship while embracing modern shopping experiences.

Strategic brand positioning View Project →

Strategic brand positioning

A specialized teen-focused dental wellness practice that differentiates itself through authentic regional identity, and family-centered care targeting teenagers and their families.

Let's Connect

Have a project in mind? I'd love to hear about it. Let's create something amazing together.