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Erika Rubio , designer
Erika Avatar

Hi, I'm a designer
based in beautiful Dallas.

Creative Professional. Problem Solver. Innovator.

Let's Work Together

About Me

I'm Erika, a visual designer who believes every pixel should serve a purpose and every interaction should feel effortless. With over 8 years of industry experience, I specialize in creating meaningful digital experiences that bridge aesthetics, functionality, and business goals. My multidisciplinary approach integrates creative vision with technical expertise and strategic thinking, allowing me to craft solutions that truly resonate with people.

I hold a BA in Communications Studies and an Associate's Degree in Graphic Design, complemented by professional certifications in Mobile Application Development and User Experience Design from Southern Methodist University (SMU). Throughout my career, I've partnered with diverse clients across tech, finance, healthcare, and e-commerce sectorsβ€”tackling everything from complete brand overhauls to nuanced UI refinements.

My design philosophy is rooted in curiosity, empathy, and challenging the status quo. What drives me is the transformative power of design: how it shapes culture, influences behavior, and creates genuine human connection. Whether I'm developing strategy, conducting user research, refining typography, or exploring content design, I approach every project with enthusiasm and meticulous attention to detailβ€”always focused on delivering real value through thoughtful, purposeful design.

When I'm not solving design problems or exploring new ways to improve user experiences, you'll find me at local coffee shops, sketching in my notebook, or getting lost in a good podcast. Let's create something amazing togetherβ€”because the best work happens when passion meets purpose.

"Design is as much a matter of finding problems as it is solving them.”

Bryan Lawson

What I Do

Brand Identity

Brand Identity

Creating memorable visual identities that capture your brand's essence and connect with your target audience on an emotional level.

Brand Identity

Web Design

Designing beautiful, responsive websites that provide exceptional user experiences and convert visitors into customers.

Brand Identity

UI/UX Design

Crafting intuitive interfaces that make complex tasks simple and keep users engaged with your digital products.

Brand Identity

Conceptual Design

Structuring ideas and design concepts for effective problem-solving digital outcomes.

Brand Identity

Consulting

Providing strategic guidance on digital initiatives, helping you make informed decisions that drive business growth.

Brand Identity

Maintenance

Offering ongoing support and updates to ensure your digital presence remains fresh, secure, and effective.

Trusted By

Selected Work

Product design, UX systems, and cross-platform experiences.

Case Study 01
Streamlining Product Discovery
Systems Thinking
Solved a data architecture problem hidden inside a design brief β€” proving that transferable thinking matters more than industry experience.
Case Study 02
Cloud Services Internal Campaign
Production Scale
Enterprise design system built across technical and non-technical stakeholders β€” with token architecture, dev handoff, and accessibility compliance.
Case Study 03
From Craft To Commerce
Creative Originality
No existing methodology existed β€” so one was invented. A sensory translation framework built from scratch, with visual distinctiveness that stops the scroll.
Case Study 04
Prototyping Behavioral Breakthroughs
Human Behavior Depth
Behavioral science applied structurally β€” from a 73% abandonment finding to a recovery-first architecture that drove a 41% return rate improvement.
Case Study 05
Strategic Brand Positioning
Brand & Trust
Turned a generic clinic listing into a trusted local brand β€” by surfacing the real proof points that patients were already looking for.
Case Study 06
Modernizing Security Narrative
Security Narrative
Strategic rebranding that flows from visual identity through a digital platform β€” making surveillance technology feel intuitive and essential.

Get In Touch

Have a project in mind or just want to say hello? I'd love to hear from you.

Say Hello